If you hop right into SMS marketing without a full understanding of best practices, you simply won’t experience maximum success. Never fire out an off the cuff SMS campaign, as this will only devalue the worth of your list and eventually force interested subcribers to opt out. Let’s back up a bit. How can SMS marketing actually grow your business? There’s tons of immediate benefits, but let’s examine a few of the long term positives.
- If offers an element of personalization.
It goes without saying, most mobile phone owners keep their device within arm’s reach. Just considering this factor alone, it’s important to keep your messages as personal as possible, without being unprofessional. For example, don’t be afraid of firing out birthday rewards, as this will greatly strengthen your customer relationship management efforts…
