Peter Isaacson is chief marketing officer at Demandbase, a leading targeting and personalization company for B2B. It offers a subscription-based ad targeting and Web personalization solution that enables marketers to connect campaigns directly to revenue.
Peter has more than 25 years of marketing experience in both B2B and B2C marketing, ranging from branding, advertising, corporate communications, to product marketing on a global scale. As CMO for Demandbase, he handles overall marketing strategy and execution, including product, corporate, and field marketing.
I invited Peter to Marketing Smarts to discuss what he considers the “golden age” of B2B marketing (happening right now), how the B2B marketing industry is evolving, and how B2B marketers need to completely change their approach to be successful…
The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]
