Facebook announced changes to the News Feed algorithm, changes that are intended to better identify click-bait style content. This is on top of penalizing meme-style content that is text-heavy and openly asks for likes, comments, and shares.
What does this mean for marketers? Well, people are already increasingly reluctant to share political and religious views with friends, which means engagement rates and viral distribution will continue to decrease. The other hurdle for marketers is that Facebook also has greater levels of privacy than Twitter, which makes Facebook data analysis is more difficult to achieve. Additionally, various social analytics tools report only on Facebook page data, because app and user profile activity is not available programatically.
However, through Facebook’s graph search, people will soon be able to search historical data that has accumulated over the last few years even if what you’ve said, liked, or commented on isn’t currently public.
