Billboards that watch you back aren’t just the stuff of science fiction. Columnist Alan K’necht takes a look at the technologies that are transforming digital advertising.
We’re all familiar with traditional billboards and Digital Out Of Home (DOOH) screens in locations ranging from New York’s Times Square to your local shopping mall, transit stations, airports or anywhere people gather.
We’ve all watched the images change and seen video-based advertisements play on them, but did you know that in more and more locations, these screens are looking back at you?…
