Content marketing: Everybody’s jumping on this hot area, coming up with innovative ways to reach their audiences.Marketers are creatingTV shows, online videos, social media strategies, white papers, blogs, listicles—the opportunities in this area are endless, and marketers are taking advantage of that.
This area is growing. According to the Content Marketing Institute, 60% of BtoC marketers planned to increase their content marketing budgets this year while 70% of BtoB marketers say they’re producing more content now than a year ago.
