THE FIRST RULE OF CONTENT MARKETING: ASK ME, ASK ME, ASK ME

1779724_10153070081626800_1863235899788969817_nJust a few days ago, I mentioned that I’m not a big fan of influence lists. Then a reader sent me a copy of an email where I’m listed as an influential blogger.

It starts out like this.

There are some extremely talented bloggers in the HCM space and we have noticed a few trends: Most have cats, Most have small kids, Most are female, Many have ADD, Most blogs mention their kids or their cats, Most drink a lot

Wow, someone call the lawyer. I wrote this lazy copy back in 2010. I might have a case.

All kidding aside, what makes a talented blogger is one that connects to their audience and one that has a personality. You don’t remember them because they said great things about ORACLE. You remember their cat sitting on their computer or their kids doing something crazy.

the First Rule Of Content Marketing: Ask Me, Ask Me, Ask Me

CopyRanger

Rick Duris is CopyRanger.

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