This article is the last in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.
With over 210 billion emails being sent daily, email marketing is still the preferred method of brand communication for 48% of consumers. As one of the more tried and tested avenues of online marketing, it has also become one of the most effective with the amount of small businesses using it to market growing by 25% annually…
