Within the last couple of months, Instagram has opened its advertising capabilities through its self serving platforms, such as Power Editor and Ads Manager. Social media marketers and small business owners rejoiced as it became a lot easier to reach potential customers on the ever so popular social platform.
Currently, Instagram advertising costs are relatively low with the average cost per click around $0.20-$0.40 (from what I’ve seen). Who wouldn’t love that? However, there is one small downside to Instagram ads that not every advertiser may know…yet.
Last week, I was served a Postmates ad on Instagram (no pun intended). They have recently been pushing their partnership with Chipotle. Of course as an avid Chipotle eater and fan, I have been receiving several ads from them…
