Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework. Last year 77% of B2C (and 76% of B2B companies) said they plan to step up their content production in 2016. But how do you produce a stream of quality content without maxing out your resources?
Content syndication is a huge time saver for marketers struggling to feed the “content hungry beast.” It can fill in knowledge gaps where internal expertise is lacking, and if done right, it provides your audience with high-quality content. Content managers can also offer up their original content for syndication, creating an opportunity to reach audiences they’d never see otherwise…
