In content marketing, we spend the vast majority of our time thinking about how to get a pageview, but even if you get one, 80% of readers will skim the headlines of your article, and that’s it.
That’s why 99% of content is so ineffectual. You need to design your content marketing not just to be read, but to drive action and conversion.
To make that happen, you need to reverse your thinking. It’s not about tacking a call-to-action on the end of your blog post. You need think conversion first, before you think about anything else. Your strategy to drive conversion should dictate your decision making on your content, from the topics you choose to write about to the distribution channels you push your content through.
Here are 5 powerful ways to create content that actually converts and gets business results…
