Digital marketers today have an abundance of data at their disposal, and columnist James Green notes that determining how to best utilize all these data points is truly an art form.
I love tech and data. In fact, there is nothing I like more than utilizing data to make informed decisions. Magnetic (my employer) has run at least a hundred thousand campaigns, and we are accountable for every last one of them. The metrics and analytics we see for each campaign flight provide a compelling view on how to best optimize each campaign for maximum ROI.
What makes the conversation interesting is that sitting right next to the science of marketing is her sister, the art of marketing. Figuring out how to best utilize all these data points is truly an art form. Let’s delve into some of the finer arts of digital marketing…
