Brand loyalty isn’t built in a day. Marketers are constantly exploring ways to engage with consumers in ways that are compelling and effective in getting the attention of new prospects, as well as in retaining the interest of existing customers.
In today’s environment, where consumers are deluged with advertisements and marketing materials across multiple channels and mediums, they are less likely to trust branded content and more inclined to seek out individualized recommendations, tips and insights that come from their own peers and networks.
The Customer Experience Is Key: In Every Channel And At Every Interaction
