Writers, expert writers especially, are hard to come by. Expertise comes at a certain cost: whether through education, life experience, or both. For years, everyone with a website wants to rank well in Google results, especially when users type in certain keywords or phrases related to their business.
The practice of getting there, known by several names over time, comes down to Search Engine Optimization, or showing Google what it wants to see about your site, so it will place it higher in the rankings. As Google has gotten more sophisticated about how it establishes those rankings, businesses have tried to figure out how the system works, but Google never really revealed the formula…
