Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas.You can watch the recording here if you missed it.
In the event, she revealed that content output in the past 5 years has increased by 78%, but content engagement has decreased by 60% (according to TrackMaven). What’s more, 75% of buyers believe vendors give them too much material to sort through, 62% of which is considered useless (Forrester)…
