The single most perplexing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing?
More often than not, when asked this question, marketers fall back on soft metrics like “page views” and “shares” or anecdotes about how their content is working by way of feedback from the sales team.
But, there is a better way.
Content marketing has come a long way in the past few years, and there are now definite content marketing metrics that can answer this question, along with technologies that can help to quantify the return on your content marketing investment.
The following guide provides a comprehensive overview of the analytics and metrics that will help you determine the effectiveness of your content, and ultimately how it affects revenue. I also asked over 20 experts how they measure content marketing efforts.
Their answers are included throughout the post. For an even more in-depth analysis, check out the entire eBook that I authored on this topic: The Comprehensive Guide to Content Marketing Metrics & Analytics.
The Comprehensive Guide to Content Marketing Analytics & Metrics
