credit: getty imagesSince the beginning of the age of mass media, advertisements and commercials have been commonplace in the entertainment environment. While there’s certainly a lot of evidence that ads work on a matter of scale, businessperson owners and marketers wonder how to improve the efficiency of their marketing campaign. A new study from Rapt Media suggest that connecting to consumers with relevant content may be a more effective way to market an organization.
According to The Future of Content: Rethinking Content Consumption, a recently released national survey report, consumers want to discover digital content on their own and are skeptical of brands pushing online ads through interruptive channels.
The case for content marketing boils down to the fact that more and more consumers are avoiding traditional advertising vectors. According to the research, 19 out of 20 (95%) take action to avoid seeing or receiving online ads. Now this m Now y sound damning, but as anyone who uses the internet knows, you can attempt to avoid ads, but you are going to see some ads eventually…
