According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some of the results from the 2015 B2B Buyers Survey Report, are as follows:
- 53% of buyers say their time to purchase has increased with 80% of those saying they are taking more time to research and 82% saying they are viewing more sources.
- 43% stated there is an increase in the number of people who are part of the buying committee with 48% saying there are 1-3 people involved and 35% stating there are 4-6…
