Compared to Facebook, Twitter’s generally a poor driver of direct traffic.
Although the results will differ from site to site, in many cases, Facebook shares and traffic will heavily outweigh traffic that originates from Twitter. If that’s true of your site, you might be thinking: “why bother with Twitter at all?” It’s not all that great for direct traffic, it costs money and time to manage a Twitter account. Your time and effort might be better spent elsewhere, right?
But there may be more to this than it seems. While Twitter may provide only a small fraction of your direct traffic, it’s almost certainly where you’ll find the people who you most want to get your content in front of: influencers, writers, and those with the power to see your link more widely dispersed. Here’s why…
The Bulk Of Twitter Referral Traffic May Be Hidden
