We can pretend we’ve all accepted the commonly understood benefits of content marketing. But we’d be pretenders.
Let’s deal with the digits. Content marketing can help you make money.
Planned and executed by marketing professionals, your content marketing efforts will drive traffic to your site and increase leads. It’s capable of playing a role in helping you better qualify leads, too.
Well-played content marketing tactics will build authority, foster trust, create and activate brand advocates, and inspire referrals.
But rather than talking about making money, I want to focus today on making more money. And I don’t mean selling more product. Nor do I mean lowering your sales and marketing costs. Both are reasonable expectations for crack content marketers—but that’s not today’s point.
What I’m talking about is raising your prices. Inflation, my friend. You can’t avoid it, so you might as well just cause it.
Will content marketing—done well—allow you to increase your prices?
I took the question to a number of proven experts. First up, Joe Pulizzi, founder of the Content Marketing Institute:
Smart content marketing enables so many more sales opportunities. That means companies can be more discriminating about who they do business with and at the same time hold tight on pricing.
Since the majority of would-be customers are long-time readers, they already understand the value you bring to the table. They don’t come for the cheapest service… They come to get the best. In this way, pricing rarely becomes an obstacle. When you increase your pricing, customers usually don’t have an issue with it.
The Biggest, Yet Never Mentioned, Benefit of Content Marketing
