Digital has become such a pervasive layer in our lives, it’s hard to extract ourselves from it – much harder than television advertising (thanks to PVRs!), radio (you can change the channel with a flick of your thumb on the steering wheel) and hard-copy flyers (that more often than not go straight to the bottom of the budgie cage).
Most brands know that they need to be online – return on investment is more measurable, and there is immediacy because the audience can be steered straight to action, whether you are looking for likes, competition entries or an email address. But we are still getting online advertising wrong. Here are just a few of the common mistakes that I’ve recently spotted:
The biggest mistakes you are making with online advertising (and how they’re costing your business)
