I admit I searched this title online to see what would come up, and didn’t find anyone who agreed with me on the first page. Does that mean my idea of the biggest marketing mistake is wrong? Not necessarily. Many of the ‘biggest marketing mistakes that show up on search could fit into this category because the biggest marketing mistake you can make is this:
Failure to provide what is promised.
What Happens When Reality Doesn’t Match The Message?
Most of us can remember being disappointed when a product that did not actually do what we thought it would do. Over the years marketers have learned to be very careful about truth in advertising, and rightly so. But internet marketing can venture really close to that false advertising line when your message doesn’t match what the visitor finds on your website. There are a few ways this can happen, and you will likely think of some more:
