Google recently debuted a new mobile feature called “Purchases on Google,” which makes buying products directly from mobile search advertisements easier for consumers.
Consumers turning to Google for search on their mobile devices now see a “buy” button in select promoted results. When consumers click on the button, it takes them to a page where the product can be directly purchased.
The reason for this new feature is to reduce friction in mobile purchases without interfering in the relationship between retailers and consumers…
