I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today.
This latest conversation reflects some of the biggest challenges in content marketing.
Which one of these questions and answers resonates with you?
How do you build an effective content marketing strategy?
A successful content marketing strategy starts with a commitment by the business to shift budget from the promotional messages they create and start focusing focus on helpful consumer-focused content. They need to put a person or team in charge. They need a brand-owned content destination, or content marketing ‘hub” that is different than their typical promotional corporate website. They also need to commit to publishing content every single day on the topics that are related to the business. And they need to figure out how to use this earned reach and turn it into measurable business results…
