This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet. So go ahead and read it, then come on back. It’s ok. I’ll wait for you . . .
There’s a great list of 2015 Digital “Hot or Not” / “Ins and Outs” that I will include here as well. But no doubt you caught this paragraph:
But first, a moment to pause and reflect. This is a piece of “content” generated by a “newsroom,” after all. Digiday is a publisher but it is also a brand. You, too, are a brand. If everything is a brand, then everything is also a native ad for itself. So let’s set aside the semantic arguments for now. We still have each other; we’re not all bots yet. This content was not programmatically delivered.
I wish there was a named author, or authors, instead of “Digiday Editors.” Because I would like to reach out and thank them for writing the best collection of sentences I’ve read all year on content marketing. So if you are reading this, identify yourselves!? I did a Linkedin stalk on the phrase “Digiday Editor” and foundShareen Pathak, David Amrani, Brian Morrissey, Lucia Moses and Brian Braiker, to name a few. (UPDATE: shortly after publishing, Executive Editor Brian Braiker accepted responsibility and deserves credit for those words).
Why is this The Best Paragraph On Content Marketing I’ve Read All Year?
Content about content is more than just “so meta.” It is also a great example of disclosure and transparency
Publisher and Brand concepts merge. Everyone (person and brand) is a publisher. Every one (person and business) has a brand. If everything is a native ad for itself, then everything is content marketing and everything is marketing. This is exactly why I talk so much about how marketing has a marketing problem. Marketing is the conversation between people and brands!
