We’ve all experienced that strange moment: you were shopping online for something, let’s say a pair of pink shoes, and on the next website you visited, as if by magic, there was an advertisement for the very pink shoes you were searching for. By now, you’re likely aware that this is neither a cosmic coincidence nor a psychic intrusion—it’s remarketing. If you’ve never considered using remarketing because it seems too complex, think again. Remarketing is actually simple to set up, and can help you recover some of the 96 percent of users who typically fail to take action on your site.
How Remarketing Differs from Traditional Advertising
Traditional display ads on the web usually involve a static image, a block of text, or a short animated video on a particular site, directing users to your website in the hopes of generating traffic. Remarketing is essentially the same, but with one key difference: specific targeting. By using a simple tracking code, businesses can store data in the form of “cookies” on a visitor’s computer, and then use that data to display ads specifically targeted to that visitor.
It sounds simple, right? That’s because it is. The fundamental idea behind remarketing is to have a second chance at converting interested users who left your site without taking action. They’re already familiar with your products and services—sometimes all it takes is one more little push to get them where you want them. Of course, if you need more initial traffic first, you might find my article, 39 Actionable Ideas for Driving Traffic to Your Website helpful.
The Beginner’s Guide To Remarketing: All The Basics And A Few Secret Tricks
