You’ve finally written the last line of code and submitted your app to the app store. Countless hours of staring at a screen two feet in front of your face have left you temporarily nearsighted.
As you look out the window, your neighbor’s dog slowly comes into focus as it streaks across the yard chasing a squirrel. You feel lighter as you stand up, as if a huge weight has been lifted off your shoulders… And then everything comes crashing back down as you realize that the hardest part is still ahead.
You need to figure out how you’re going to get people to download your app.
The thousands of lines of code make sense to you. It might have been a lot of work, but it’s structured and concrete. However, the abstractness of finding the right people to download your app is out of your element and leaves you with a daunting task ahead.
Don’t worry. You’ve come to the right place. Maybe you’re in the exact situation described above, or maybe you reached that point months ago. Either way, your app could use more downloads, and this post is here to guide you along the journey of inbound app marketing.
This post will go over all of the major inbound app marketing tactics and strategies you can implement outside the app store. The goal of these strategies is to generate leads and downloads for your app. We’ll cover 5 main categories: a website, earned media, social, content marketing, and engagement.
Well, what are you waiting for? Let’s get started!
