The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. In fact, I’m not even sure promotional content qualifies as content marketing.
But according to a recent study of 500 global marketers from the Economist Group, B2B content marketing programs are doing just that: making every effort to push and promote product pitches in their content efforts.
And in the process they are disconnecting from their buyers, from their business goals, and from measurement and ROI…
