How do you get users to fall in love with your product on their first visit? How you do avoid losing visitors on their first visit? Short answer.. you get them to the AHA moment..
There’s a lot of talk and literature about finding the AHA moment. James Currier from Ooga Labs (10 years, 10 companies with at least 10 million users each) and a personal hero of mine recommends spending 50% of technical resources on your onboarding or on what he calls the “first user experience”.
You’ll never have more attention from visitors than in that first visit to your website.
It’s up to you to onboard them step by step until they reach what has been dubbed this “AHA moment” also known as the “WOW moment”. Here are some well know examples of AHA moments. It’s only when they have reached that point that visitors will understand the value you offer, will fall in love with you and will be able to explain your value to others…
The AHA moment – How We Avoided Losing Visitors After The First Visit
