When Search Engine Land first used the term “Mobilegeddon” back in March, many marketers wondered whether or not Google’s impending algorithm update would be as catastrophic as the nickname suggested.
The announcement on Google’s Webmaster Central blog stated:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
With so many websites and landing pages not optimized for mobile, it was hard not to be skeptical about the potential impact of the update. But it has been a long time coming. After all, Google claimed that it was a “mobile first” company as far back as 2010…
The Aftermath of Mobilegeddon and What It Means for Marketers
