If you’re not putting out relevant content in relevant places, you don’t exist.That’s a direct quote from Gary Vaynerchuk—an entrepreneur, hustler, and truth-teller who has a lot to say about marketing, business, and the relationship between today’s consumers and the companies they choose to do (or not do) business with.
In true Gary Vaynerchuk fashion, it’s a fairly simple, yet painfully honest and strikingly blunt claim intended to drive right into the hearts of every entrepreneur and business owner currently fighting for the attention of online consumers in 2016.
If you’re not putting out relevant content in relevant places, you don’t exist.
In order to build a successful ecommerce business today, you have to be able to understand and take action on this statement. Why? Because the playing field has been leveled, the old tactics no longer work, and consumers expect more from you and every other business they give their money to…
