Measuring paid ad channels is fairly simple: For every dollar you spend you get X number of visits and a pretty stable amount of conversions. But understanding the value of your search engine optimization efforts keeps getting more complex. With search algorithms favoring long-tail content, it’s trickier than ever.
SEO includes many activities, each with its own set of key performance indicators (KPIs). Tracking each KPI separately and then marrying them to see the big picture can seem daunting, but it doesn’t have to be – if you have the right reports.
Whether you are managing your search engine optimization in-house or working with an external SEO team, we recommend the following battle-tested reporting framework that has been developed by the SEO specialists at SEO PowerSuite. This framework of reports enables business owners and marketing executives to supervise the full range of SEO tasks.
Before we dive in, note that different types of reports map to different stages of your SEO campaign. Reporting should begin before the launch of an SEO campaign in order to determine the baseline, set the strategy, and determine goals. Reporting should continue with weekly reports, and you should get reports post-campaign when anything changes…
The 7 Must-Have SEO Reports to Meet Today’s Search Optimization Challenges
