So you went out and bought that shiny new marketing toy — marketing automation technology — sold on the allure of how it can solve all of your marketing and sales woes. You read our posts on how to prepare and staff your marketing automation team. And then it was time to use it.
No matter which marketing automation tool you’ve invested in — Pardot, Marketo, Eloqua, HubSpot — figuring out how to structure and launch your first campaign can seem a little daunting. But a lead nurture campaign is one way that your new tool can really help your sales team keep prospects warm and turn them into opportunities, so understanding how best to make this work for your organization will set you on the road to getting the most out of your marketing automation platform…
