Here is how you can get the results and attention you want from your content marketing efforts.
The relationship between brands and their customers has changed remarkably in recent years.
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Thanks to a variety of new marketing technology and tools, online marketing is undergoing a tectonic shift–from an era of abundant attention and scarce content to a period when content is everywhere, and attention is waning.
With content flooding the internet at an exponential pace, consumer attention is now the most precious resource.
The challenge for marketers is to cut through the clutter of content noise and provide access to the particular alternatives that interest individual consumers.
Here, I’ve laid out the seven commandments for attracting and keeping consumer attention, despite the challenges…
