This is a guest contribution from Jawad Khan.
2013 was the year when people started taking content marketing seriously. The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in content creation. 2015 will see this trend grow even further. Thousands of new blogs and millions of new blog posts will be created over the next 12 months.
Perhaps the biggest revelation is the way local bricks and mortar businesses have taken up content marketing. From search results to social media, the internet is getting more and more local. Many local businesses have realized that content is the cheapest way to build trust and attract customers from online channels. And the way people are turning towards Google for suggestions about their local outlets, means that more local businesses will start investing in different online marketing activities.
But with increased competition, content creation alone is not be enough to win you customers, especially if you own a local bricks and mortar business. You need to come up with a comprehensive promotional strategy to make your business stand out.
To simplify this for you, I’ve divided this strategy into six key activities. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales.
The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015
