As the new year approaches, we are starting to make plans. Next to stargazing and broad predictions about the future of email marketing. It is interesting to see what marketers find are focus points for their email program for next year.
What will email marketers focus on next year?
We can’t do everything and especially not everything at the same time. So one of the major questions is: what will we be focusing our email marketing efforts on? Econsultancy ask just this question in their yearly email marketing census study (which, by the way, reports that email is still one of the most effective marketing channels). Which three areas do we think are the most important for the coming year? Below are the answers marketers gave…
