With mobile and social media, it’s easier than ever to communicate for a cause. Really? The competition can be brutal, as the new “Nonprofit Marketing Handbook” points out.
Marketing online is only one of the many topics it covers. But it got me thinking: If someone asked me to pick five tools for a nonprofit online marketing starter kit, which would I recommend?
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My friend Ben Delaney has just published his new Nonprofit Marketing Handbook.
Ben is a nonprofit executive and marketing communications consultant. He lives in the San Francisco Bay Area. His manual inspired the shortlist below.
Read on to learn how to get a free copy of Ben’s book!
In many small and medium-size nonprofits, marketing communications managers and volunteers learn by doing. They often have little or no formal knowledge in the field.
