After several trashed drafts and a strong desire to bang your head on your desk (it was a close call), you’ve finally done it. You’ve come up with an idea for a great ad.
You talk to your designers, and they create a quick mock-up of your concept. You talk to your content people, and they come up with copy that you think will absolutely sell it.
You publish the ad and wait for all the clicks and conversions you know will happen… and you wait… and you wait.
