“We live in a D-world,” stated Thomas Le Thierry d’Ennequin from Vizeum at this year’s Golden Hammer conference. While listening to the talks, I counted five D’s: disruption, deconstruction, de-planning, de-materialization, and de-creativity.
We are now living in a marketing world characterized by 5 D’s. So let’s explore those D forces and how they make up new email and marketing trends.
1. Disruption: Unlearn everything you know
These days, it seems that wherever you look, an industry is being disrupted. Established businesses are always looking over their shoulders to make sure some app isn’t trying to revolutionize their industries and way of life.
However, not only traditional businesses should be wary—email marketers should, too…
