As Director of Content Marketing at Salesforce, I get a lot of questions about how smaller companies should go about building a content marketing strategy from the ground up.
Usually, my answer surprises people. It seems like the easy answer would be to start a blog, populate it with as much content as you can, and then think about how to publicize, optimize, and grow it.
In my view, that’s exactly what you shouldn’t do. While creating a bunch of content may seem like an easy first step, it can be a trap. Soon, you’re obsessed with “feeding the beast,” and you suddenly can’t find time to build a jumble of blog posts into a cohesive content marketing strategy…
The 5 Building Blocks of a Successful Content Marketing Strategy
