On the road to properly scaling your online business, it’s essential to solve for a major business concern: the need for processes. This is true for all roles within an organization, but when it comes to content marketing, setting up strategies and processes is nuanced at best.
From SEO, for which Google and Bing almost exclusively control the algorithms, to consumer content consumption preferences including mobile, long form and infographics, content marketing is ever-changing. That said, it is still possible to implement a statistics-based strategy and plan ahead for events you know will drive traffic.
The best way to do this is by following the 45 Day Rule, a content publishing strategy that helps to ensure your content is seen by as many potential consumers as possible without the support of paid promotion.
The Science Behind the 45 Day Rule
The 45 Day Rule was derived by looking at the search behavior obtained from Google Trends for consumers around major U.S. holidays. The chart below shows the results of the research.
The 45 Day Rule to Increase Content Marketing Visibility and Success
