What’s the secret ingredient to good content marketing? That’s the question everyone’s trying to figure out, and if you Google it, you’ll find a thousand different blog posts with varying answers. But when you talk to the most successful content marketers, three common strategies emerge.
Content first, marketing second
There’s a shared philosophy running through the brains of the leaders behind the world’s most successful branded content, and it goes something like this: Forget the “marketing” part of content marketing. At least when you’re first starting out…
