B2B thought leadership is a digital marketing term for using content to establish a reputation and develop leadership and credibility within an industry. In turn, the reputation and leadership you build become powerful characteristics that attract loyal customers and build a successful business.
Of course, it’s not as easy as “Start a blog and have the world follow your thoughts.” Effective thought leadership requires strategy, skill, and attention to detail. And part of that strategy involves deciding who you would like to lead.
There are three paths you can take to build B2B thought leadership: you can focus on your customers, your competitors, or yourself. And while many companies choose one approach and put all their energy into it, some companies find success by planning out a mix of all three. HubSpot is one of those companies that taps into all three prongs to deliver the most compelling (and popular) B2B thought leadership around.
Curious about which path is best for your company? Here’s a rundown of the three approaches to B2B thought leadership:
The 3-Pronged Approach Experts Use to Build B2B Thought Leadership
