We have been drinking the content marketing cool aid for years. We understand how content attracts traffic, engages and builds trust….and we get it.
Or do we?
There is a conversation we need to have that is often avoided. But before we have that conversation let’s take a little look over our shoulder.
In 2008 I started to notice that the web was changing.
Websites that were online static brochures were challenged by blogs that had great content, started to become visible. These included Hubspot
, Mashable and Copyblogger.
Hubspot’s term for content marketing was inbound marketing.
This content was also starting to be powered by social networks that made crowd sourced sharing global, instantaneous and viral…
