People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this older one.
But one of my biggest secrets is that I don’t spend nearly as much time writing as you might think. I am opportunistic with re-purposing the content I already create.
When I give a presentation, I almost always upload it to my Slideshare or YouTube pages. Then I use my speaker notes to create a blog post that links to or embeds that content, like here.
When I get asked a question or questions via email, I try to turn that answer into a quick blog post. So this is one of those posts, resulting from a request for my top 3 factors that drive content marketing success.
You Know I Love My Job!
I worked inside and across one very large brand. I have talked to every single person in the content marketing industry I could find, since I started this journey.
And recently have been fortunate enough to speak to many more brand marketers about the challenges they face in executing an effective brand strategy.
Across all those conversations and observations, a few very important factors have emerged on what drives effective content marketing strategy.
These have been validated by research from the Content Marketing Institute, Sirius Decisions,MarketingProfs and others. So this is nothing new. But this is what I’ve seen as being the most important factors driving content marketing success. And the three most important ways content marketing should be measured.
Documented Content Marketing Strategy
It all starts with having a documented content strategy that starts with the why, and then works through the who, the what, the how, and the when of the brands content marketing efforts.
