There’s an abundance of tips, advice and strategies for improving your email marketing campaign available online, from how to build a rock-solid recipient list to creative ways you can strengthen the visual impact of your email content. However, before you even think about implementing any of these tips, you need to know the crucial pitfalls to avoid.
First time sending out an email campaign? Always bear these, the three biggest ‘nos’ in email marketing, in mind – in fact, write them down and stick them to your computer screen!..
