I am always looking for what kind of content works for others and how to emulate those best practices in content marketing.
I started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Thousands of new visitors every month! I continue to believe Slideshare is one of the greatest opportunities in content marketing.
Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well.
So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.
The 15 Best LinkedIn Pulse Articles On Marketing
1. Software Is Eating The Digital Advertising Business (687,967 pageviews / 116 comments) by Tod Sacerdoti. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journalessay from 2012 on “Why Software Is Eating The World.” Tod makes the point that it is software (not content) that is king. He even says that when you exclude video and app advertising, display ad spend is actually down! Why? Because Software. Worth a read.
