We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. In a landscape where YouTube already boasts 1 billion monthly unique visitors, these two stats alone should be enough for serious marketers to consider a content marketing video strategy.
It’s true that video production is often seen as costly and time-consuming, but we’re sorry: these aren’t justifiable excuses anymore, especially when YouTube videos shot on iPhone and GoPro garner millions of watches and likes – as many likes, in fact, as traditionally produced and edited brand videos. It’s true that content marketing is democratizing, and video is no exception. Examples of authentic, engaging video marketing abound. Here are some of the best content marketing videos from 2015…
