When it comes to visual content, your customers expect something very different compared to just a few years ago. It is now supercharged by mobiles and visual social media networks.
It used to be OK to have a static website gallery, post text to your social channels, and use corporate photos and videos online. Now, readers depend on visuals to figure out whether your content is worth their time.
Expectations of consumers have changed too. They no longer have time to click through to an image or link to see what your content is about. They make split-second decisions based on the visual content provided.
So whether your content is being consumed within social channels or on your website, visual content remains a powerful tool – but only if done correctly.
In short, the rules of visual content have changed…
