VCCP CEO Michael Sugden reflects on the past year and offers some advice for 2015 by counting down the 10 most annoying words.
Maybe it’s part of the aging process but I’m becoming increasingly intolerant of certain words. Popular culture is suddenly awash with useless and irritating jibber-jabber.
The number one offender is the made up word. Amazebonk. Ridonculous. Hot on the heels of this made up piffle is the abbreviation. Emoshe, blates, obvs, adorbs, yolo…
It would be easy to point the finger at Generation x, y, z (or whatever we’re on now) but that would be ridonculous hypocrisy. For I work in a profession that is as guilty as any for creating butter mountains of annoying mumbo jumbo.
As marketers we can’t help ourselves from creating, manipulating and misappropriating the English language in to the most meaningless and annoying of words and expressions. So below is my one-man crusade to ‘out’ the ten most annoying words in marketing….
