Text message marketing and email marketing both cater to business owners looking for an affordable mass communication method. Both marketing methods encourage brands to send out valuable information and exclusive offers. On the surface, they appear extremely similar, but if you dig deeper, you’ll realize the benefits to each method. While email marketing has been around for a while and built up a noteworthy fan base, text marketing is new to the arena. In this infographic, you will see a comparison between open rates, click through rates and overall effectiveness of the two methods.
The average open rate of a text message sits at about 99%, while email ranges from 28-33%. Next to this, the click through rates are vastly different. Include a link in your text message, and you will observe a CTR of about 36%. For email marketing, the CTR usually sits between 6-7%…
Text Marketing Vs. Email Marketing: Which One Packs a Bigger Punch? [Infographic]
